Subject Descriptions - Subject Information

Calendar: 2017 Postgraduate
Faculty: Faculty of Engineering and Information Sciences
Department: School of Computing and Information Technology

Subject Information
Subject Code IACT906
Subject Name Business On-Line
Credit Points 6
Pre-Requisites None.
Co-Requisites None.
Restrictions None.
Equivalence None.
Assessment Group Assignment 25% Tutorial Tests x 5 15% Case Studies x 5 20% Exam 40%
General Subject No.

Subject Description
This subject aims to provide students with an understanding of e-business in the context of today's global business environment. Today most businesses compete in a global environment; a sound business strategy for on-line business is essential to facilitate this. This subject covers key areas of e-business, including: Strategy formulation and implementation; e-branding; service leadership; economics and inustry impacts of e-business and Internet effectiveness.

Extra Information
Generic Extra Information:
Excellent results in this subject may result in an award. For further information please go to the following web page;
Subject Objectives:
A student who successfully completes this subject should be able to:1. Demonstrate a thorough grounding in e-online business strategy principles and practices;2. Identify success factors essential to e-business strategy leadership;3. Explain the role of technology in e-strategy formulation; and4. Critically assess the role and effectiveness of the Internet in Online business