Subject Descriptions - Subject List


Calendar: 2017 Undergraduate
Faculty: Faculty of Business
Department: School of Management, Operations and Marketing


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100-Level 200-Level 300-Level 400-Level 600-Level Honours


100-Level Subjects
Subject Code Subject Name Credit Points Availability
COMM110 Introduction to Business Information Systems 6 Not Available in 2017
COMM113 Business Oriented Information Systems 6 INT/INT/On /Class 1;
MARK101 Marketing Principles 6 DXB/Dub/On /Class 2;
Aut/Sou/On /Class 1;
DXB/Dub/On /Class 2;
PSB/PSB/On /Part time ;
PSB/PSB/On /Full Time;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
Sum/Wol/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Sho/On /Class 1;
Aut/Wol/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sou/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
MGMT102 Business Communications 6 Not Available in 2017
MGMT110 Introduction to Management 6 SIM/Sin/On /Class 1;
MGNT102 Business Communications 6 DXB/Dub/On /Class 2;
Spr/Sou/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Wol/On /Class 1;
Spr/Wol/On /Class 1;
Sum/Wol/On /Class 1;
Aut/Sho/On /Class 1;
Aut/Sou/On /Class 1;
PSB/PSB/On /Full time ;
PSB/PSB/On /Part Time ;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
SIM/Sin/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
MGNT110 Introduction to Management 6 Aut/Sou/On /Class 1;
Aut/Beg/On /Class 1;
Spr/Wol/On /Class 1;
Aut/Sho/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Wol/On /Class 1;
Sum/Wol/On /Class 1;
Aut/Sou/On /Class 1;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 2;
DXB/Dub/On /Class 2;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time;
OPS 113 Business Oriented Information Systems 6 DXB/Dub/On /Class 2;
DXB/Dub/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Sou/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 2;


200-Level Subjects
Subject Code Subject Name Credit Points Availability
COMM290 Applied Learning 6 Not Available in 2017
COMM291 Work Integrated Learning 6 Aut/Wol/On /Class 1;
MARK201 Applied Marketing Research A 6 Not Available in 2017
MARK205 Introductory Marketing Research 6 Aut/Bat/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sho/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Full Time ;
Aut/Wol/On /Class 1;
DXB/Dub/On /Class 1;
MARK210 Marketing Effectiveness 6 Spr/Wol/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Bat/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
MARK213 Marketing Principles 6 Spr/Wol/On /Class 1;
Aut/Wol/On /Class 1;
MARK217 Consumer Behaviour 6 Aut/Beg/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Sho/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Wol/On /Class 1;
Aut/Sou/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part time ;
PSB/PSB/On /Full Time;
MARK220 Public Relations Writing 6 Spr/Wol/On /Class 1;
MARK221 Public Relations Concepts 6 Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
MARK222 Creative Public Relations Strategy 6 INT/INT/On /Class 1;
MARK250 Advertising Practice and Creative Strategies 6 INT/INT/On /Class 1;
INT/INT/On /Class 1;
Spr/Wol/On /Class 1;
MARK270 Services Marketing 6 INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Beg/On /Class 1;
MGMT200 Management and Electronic Business 6 Not Available in 2017
MGMT201 Organisational Behaviour 6 CCC/UOW/On /Class 1;
MGMT205 Recruitment & Selection 6 Not Available in 2017
MGMT206 Managing Human Resources 6 Not Available in 2017
MGMT208 Introduction to Management for Professionals A 6 Not Available in 2017
MGMT215 Small Business Management 6 Not Available in 2017
MGMT218 Competitive Analysis 6 Not Available in 2017
MGMT220 Organisational Analysis 6 Not Available in 2017
MGMT256 Systems Thinking and Simulation 6 Not Available in 2017
MGMT257 Principles of Supply Chain Management 6 Not Available in 2017
MGNT201 Organisational Behaviour 6 Aut/Sho/On /Class 1;
Aut/Wol/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sou/On /Class 1;
DXB/Dub/On /Class 2;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
MGNT205 Recruitment & Selection 6 Spr/Wol/On /Class 1;
DXB/Dub/On /Class 1;
MGNT206 Managing Human Resources 6 Spr/Bat/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Wol/On /Class 1;
Aut/Wol/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sou/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 2;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time;
MGNT207 Employee Relations Management 6 Spr/Sou/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Beg/On /Class 1;
MGNT208 Introduction to Management for Professionals A 6 Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
MGNT209 Managing Knowledge in Organisations 6 Not Available in 2017
MGNT210 Managing Across Cultures 6 Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
MGNT215 Small Business Management 6 DXB/Dub/On /Class 2;
DXB/Dub/On /Class 1;
MGNT218 Competitive Analysis 6 DXB/Dub/On /Class 1;
MGNT220 Organisational Analysis 6 Spr/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time;
INT/INT/On /Class 1;
PSB/PSB/On /Part Time;
OPS 200 Management and Electronic Business 6 Aut/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part Time ;
OPS 216 Operations Management 6 Spr/Bat/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sho/On /Class 1;
PSB/PSB/On /Part Time ;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time ;
DXB/Dub/On /Class 1;
PSB/PSB/On /Full Time;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
OPS 256 Systems Thinking and Simulation 6 Spr/Wol/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
OPS 257 Principles of Supply Chain Management 6 Aut/Wol/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
PRMM201 Public Relations Concepts 6 CCC/UOW/On /Class 1;
PRMM202 Creative Public Relations Strategy 6 Not Available in 2017


300-Level Subjects
Subject Code Subject Name Credit Points Availability
COMM331 Integrative Business Capstone 6 INT/INT/On /Class 1;
Aut/Wol/On /Class 1;
Spr/Wol/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sho/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part time ;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time ;
CCC/UOW/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time;
COMM332 Start up Plan of a Socially Innovative Business 6 Not Available in 2017
COMM333 Integrative Research Capstone 6 Aut/Wol/On /Class 1;
COMM334 Intercultural Applications of Socially Innovative Commerce 6 DXB/Dub/On /Class 1;
DXB/Dub/On /Class 1;
COMM351 Business Ethics and Governance 6 Not Available in 2017
COMM390 Commerce Internship 6 Not Available in 2017
COMM391 Professional Experience in Business 6 Aut/Wol/On /Class 1;
Spr/Wol/On /Innovation;
Spr/Wol/On /Domestic-I;
MARK202 Applied Marketing Research B 6 Not Available in 2017
MARK301 Digital Marketing 6 DXB/Dub/On /Class 1;
Aut/Wol/On /Class 1;
PSB/PSB/On /Full time ;
PSB/PSB/On /Part time ;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
CCC/UOW/On /Class 1;
MARK305 Advanced Marketing Research 6 Not Available in 2017
MARK317 Business to Business Marketing 6 Not Available in 2017
MARK320 Social Marketing 6 INT/INT/On /Class 1;
INT/INT/On /Class 1;
Spr/Wol/On /Class 1;
MARK321 Creative Public Relations Campaigns 6 Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
MARK322 Corporate Identity and Branding 6 Spr/Wol/On /Class 1;
INT/INT/On /Class 1;
MARK333 Integrated Marketing Communications Strategy 6 PSB/PSB/On /Part Time;
PSB/PSB/On /Full Time;
Aut/Bat/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sho/On /Class 1;
Aut/Wol/On /Class 1;
Aut/Sou/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
MARK343 International Marketing 6 Aut/Wol/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full time ;
PSB/PSB/On /Part time ;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
CCC/UOW/On /Class 1;
MARK344 Marketing Strategy 6 INT/INT/On /Class 1;
INT/INT/On /Class 1;
Spr/Wol/On /Class 1;
DXB/Dub/On /Class 1;
DXB/Dub/On /Class 1;
PSB/PSB/On /Part time ;
PSB/PSB/On /Full Time ;
MARK356 Creating & Marketing New Products 6 Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
MARK393 Special Topic in Marketing 6 Not Available in 2017
MARK394 Special Topic in Marketing B 6 Not Available in 2017
MARK395 Tourism Marketing 6 DXB/Dub/On /Class 1;
Spr/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part time ;
INT/INT/On /Class 1;
MGMT301 Managing Across Cultures 6 CCC/UOW/On /Class 1;
MGMT309 Supply Chain Strategies 6 Not Available in 2017
MGMT311 Management of Change 6 CCC/UOW/On /Class 1;
MGMT314 Strategic Management 6 CCC/UOW/On /Class 1;
MGMT316 Operations Management 6 Not Available in 2017
MGMT321 Workplace Health and Safety Management 6 Not Available in 2017
MGMT322 Learning and Development in Organisations 6 Not Available in 2017
MGMT328 Logistics Management 6 Not Available in 2017
MGMT332 Entrepreneurship 6 Not Available in 2017
MGMT341 International and Comparative Human Resource Management 6 Not Available in 2017
MGMT350 Continuous Quality Improvement 6 Not Available in 2017
MGMT351 Responsible Leadership 6 CCC/UOW/On /Class 1;
MGMT370 Project Management 6 Not Available in 2017
MGMT389 International Business Management 6 Not Available in 2017
MGNT300 Managing Innovation 6 Not Available in 2017
MGNT311 Management of Change 6 Spr/Bat/On /Class 1;
Spr/Beg/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Part Time;
PSB/PSB/On /Full Time;
DXB/Dub/On /Class 1;
MGNT314 Strategic Management 6 Spr/Wol/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Wol/On /Class 1;
Aut/Sho/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part Time;
PSB/PSB/On /Full Time;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
MGNT321 Workplace Health and Safety Management 6 Spr/Wol/On /Class 1;
DXB/Dub/On /Class 1;
MGNT322 Learning and Development in Organisations 6 Aut/Wol/On /Class 1;
DXB/Dub/On /Class 1;
MGNT332 Entrepreneurship 6 Not Available in 2017
MGNT341 International and Comparative Human Resource Management 6 Spr/Wol/On /Class 1;
DXB/Dub/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
MGNT351 Responsible Leadership 6 Aut/Sou/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sho/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Full Time;
DXB/Dub/On /Class 1;
MGNT389 International Business Management 6 Aut/Sho/On /Class 1;
Aut/Beg/On /Class 1;
Aut/Bat/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Sou/On /Class 1;
Aut/Wol/On /Class 1;
INT/INT/On /Class 1;
INT/INT/On /Class 1;
DXB/Dub/On /Class 1;
MGNT392 Case Study 12 Not Available in 2017
MGNT393 Special Topics A 6 Not Available in 2017
OPS 309 Supply Chain Strategies 6 Spr/Wol/On /Class 1;
PSB/PSB/On /Full Time ;
PSB/PSB/On /Part Time ;
OPS 328 Logistics Management 6 Aut/Wol/On /Class 1;
PSB/PSB/On /Full Time;
PSB/PSB/On /Part Time;
OPS 350 Continuous Quality Improvement 6 Spr/Wol/On /Class 1;
Spr/Sho/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Bat/On /Class 1;
Spr/Sou/On /Class 1;
Spr/Beg/On /Class 1;
PSB/PSB/On /Full Time;
DXB/Dub/On /Class 1;
PSB/PSB/On /Part Time;
PSB/PSB/On /Full Time;
OPS 370 Project Management 6 Not Available in 2017
PRMM301 Public Relations Campaigns 6 Not Available in 2017
PRMM303 Corporate Identity and Branding 6 Not Available in 2017


400-Level Subjects
Subject Code Subject Name Credit Points Availability
OPS 401 Special Topic in Operations A 6 Aut/Wol/On /Class 1;
OPS 402 Special Topic in Operations B 6 Aut/Wol/On /Class 1;


Honours Subjects
Subject Code Subject Name Credit Points Availability
MARK401 Honours Research in Marketing 24 Spr/Wol/On /Class 1;
Aut/Wol/On /Class 1;
Ann/Wol/On /Class 1;
MARK402 Honours Coursework in Marketing A 12 Ann/Wol/On /Class 1;
Spr/Wol/On /Class 1;
Aut/Wol/On /Class 1;
MARK403 Honours Coursework in Marketing B 6 Aut/Wol/On /Class 1;
Ann/Wol/On /Class 1;
Spr/Wol/On /Class 1;
MGNT401 Honours Research in Management 24 Ann/Wol/On /Class 1;
Spr/Wol/On /Class 1;
MGNT402 Honours Coursework in Management A 12 Not Available in 2017
MGNT403 Honours Coursework in Management B 6 Spr/Wol/On /Class 1;
Aut/Wol/On /Class 1;

100-Level 200-Level 300-Level 400-Level 600-Level Honours

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