Subject Descriptions - Subject Information


Calendar: 2019 Undergraduate
Faculty: Faculty of Law, Humanities and the Arts
Department: School of the Arts, English and Media

COSMOS mastered subject: Version 2000.01

Subject Information
Subject Code JRNL103
Subject Name Professional Writing 1
Credit Points 6
Pre-Requisites None.
Co-Requisites None.
Restrictions None.
Equivalence None.
Assessment Assignment - Written Assignment 30% Assignment - Written Assignment 30% Portfolio 40%
General Subject Yes.
EFTSL (Non Weighted) 0.125
Non Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Pre-1997 Pre-2005 Post-2005 Post-2008 Post-2009 Post-2010
$ 820  $ 820  $ 820  $ 820  $ 820  $ 820 
Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Course
1771-Bachelor of Laws (Honours) (Direct Entry)
1777-Bachelor of Laws (Direct Entry)
1827-Bachelor of International Studies - Bachelor of Laws
1845-Bachelor of Information Technology - Bachelor of Laws
1852-Bachelor of Business Information Systems - Bachelor of Laws
329-Bachelor of Economics and Finance-Bachelor of Laws
336-Bachelor of Science (Psychology) - Bachelor of Laws
340-Bachelor of Arts - Bachelor of Laws
351-Bachelor of Laws (Honours)
760-Bachelor of Communication and Media Studies - Bachelor of Laws
770-Bachelor of Laws (Graduate Entry)
771-Bachelor of Arts - Bachelor of Laws
771H-Course information not Found
772-Bachelor of Creative Arts - Bachelor of Laws
773-Bachelor of Commerce - Bachelor of Laws
774-Bachelor of Mathematics - Bachelor of Laws
775-Bachelor of Science - Bachelor of Laws
775H-Course information not Found
775M-Course information not Found
776-Bachelor of Computer Science - Bachelor of Laws
778-Bachelor of Information and Communication Technology-Bachelor of Laws
779-Bachelor of Engineering - Bachelor of Laws
858-Bachelor of Journalism - Bachelor of Laws
Work Experience No
Tutorial Enrolment Information None.
Availability Not Available in 2019

Subject Description
Social media skills are beyond optional for anyone aspiring to work in any area of communication and media. This subject is a primer on professional practice using social media specifically tailored for journalists. It will give students an immersive experience in how to identify best practices in gathering, producing and disseminating news on established and emerging platforms. Students will analyse why we share news and why it matters for journalists. They will employ network analysis and analytics to their own profiles and networks, as a means to better understand audiences, how best to optimise content, and to curate news and stories on different platforms.


Subject Learning Outcomes
On successful completion of this subject, students will be able to:
1. Create, maintain and manage a professional public online presence
2. Identify best practices in social media usage for journalist
3. Demonstrate foundational understanding of social media analytics and network analysis
4. Write and edit stories and posts optimised for multiple platforms
5. Exercise news judgement in curation and verification of content


Textbook Information

Text book information is available via the UniShop website:



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