Subject Descriptions - Subject Information


Calendar: 2015 Undergraduate
Faculty: Faculty of Law, Humanities and the Arts
Department: School of the Arts, English and Media


Subject Information
Subject Code BCM 330
Subject Name Australian Content, Global Context
Credit Points 8
Pre-Requisites 16 credit points at 200 level
Co-Requisites None.
Restrictions MACS225
Equivalence MACS225
Assessment 1. Short paper (1200 words) 20% 2. Policy project (2000 words) 35% 3. Portfolio of online participation (3000 words) 45%
General Subject No.
EFTSL (Non Weighted) 0.167
Non Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Pre-1997 Pre-2005 Post-2005 Post-2008 Post-2009 Post-2010
$ 1027  $ 1027  $ 1027  $ 1027  $ 1027  $ 1027 
Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Course
1771-Bachelor of Laws (Honours) (Direct Entry)
1777-Bachelor of Laws (Direct Entry)
1827-Bachelor of International Studies - Bachelor of Laws
1845-Bachelor of Information Technology - Bachelor of Laws
1852-Bachelor of Business Information Systems - Bachelor of Laws
329-Bachelor of Economics and Finance-Bachelor of Laws
336-Bachelor of Science - Bachelor of Laws
340-Bachelor of Arts - Bachelor of Laws
351-Bachelor of Laws (Honours)
760-Bachelor of Communication and Media Studies - Bachelor of Laws
770-Bachelor of Laws (Graduate Entry)
771-Bachelor of Arts - Bachelor of Laws
771H-Bachelor of Arts - Bachelor of Laws
772-Bachelor of Creative Arts - Bachelor of Laws
773-Bachelor of Commerce - Bachelor of Laws
774-Bachelor of Mathematics - Bachelor of Laws
775-Bachelor of Science - Bachelor of Laws
775H-Bachelor of Science - Bachelor of Laws
775M-Course information not Found
776-Bachelor of Computer Science - Bachelor of Laws
778-Bachelor of Information and Communication Technology-Bachelor of Laws
779-Bachelor of Engineering - Bachelor of Laws
858-Bachelor of Journalism - Bachelor of Laws
Work Experience No
Tutorial Enrolment Information None.

Subject Availability
Session Summer 2015/2016  (30-11-2015 to 12-02-2016)
Campus Wollongong
Delivery Method On Campus
Instance Name Class 1
Course Restrictions 1809 - International Bachelor of Communication and Media Studies Honours  (Wollongong)
1819 - Bachelor of Communication and Media Studies - Bachelor of Intl Studies  (Wollongong)
1819A - Bachelor of Comm & Med St - Bachelor of Intl St (Dean's Scholar)  (Wollongong)
324 - Bachelor of Communication and Media Studies (Dean's Scholar)  (Wollongong)
332 - Bachelor of Communication and Media Studies-Bachelor of Econ and Fin  (Wollongong)
760 - Bachelor of Communication and Media Studies - Bachelor of Laws  (Wollongong)
794 - Bachelor of Arts - Bachelor of Communication and Media Studies  (Wollongong)
794A - Bachelor of Arts - Bachelor of Communication & Med St (Dean's Scholar)  (Wollongong)
795 - Bachelor of Communication and Media Studies - Bachelor of Commerce  (Wollongong)
796 - Bachelor of Creative Arts-Bachelor of Communication and Media Studies  (Wollongong)
797 - Bachelor of Communication and Media Studies - Bachelor of Science  (Wollongong)
798 - Bachelor of Communication and Media Studies  (Wollongong)
855 - Bachelor of Journalism - Bachelor of Communication and Media Studies  (Wollongong)
904 - Non-Award : Exchange  (Wollongong)
905 - Non-Award: Study Abroad (Undergraduate)  (Wollongong)
Contact Hours 2 x 3hr seminar weeks 1-6, 1 x 3hr seminar week 7
Lecturer(s) and
Cons. times
Renee Middlemost
Coordinator(s) and
Cons. times
Jon Cockburn
Instance Comment  
Census Date 16-12-2015

Subject Description
In this subject, we examine the protection of Australian screen content in the global market for media product. We analyse audience demand both in Australia and in foreign markets for media content, and then look at the policies and funding strategies that protect local content producers in these markets. Students collaborate to design and implement audience-centred research projects focused on creative and achievable recommendations for promoting cultural diversity in global media trade, including in the context of international media piracy and copyright regulation. The subject has a strong focus on the practical challenges and opportunities of virtual teamwork.


Extra Information
Generic Extra Information:
Graduate Qualities: Informed, Effective Communicators, Independent Learners, Problem Solvers, Responsible
Subject Objectives:
On successful completion of this subject, students will be able to: 1.Identify and synthesise research from multiple sources, including industry data. 2.Write a persuasive evidence-based argument. 3.Apply theoretical analysis of global media market conditions to practical recommendations for Australian media policy. 4.Write reports using appropriate research sources for different professional contexts. 5.Write effectively for an online readership, using both research and social skills to engage others and build online team capacity. 6.Reflect on the challenges involved in working online and develop effective strategies to meet these challenges. 7.Apply the literature on virtual professional teamwork to their own experience.

Textbook Information

Text book information is available via the UniShop website:



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