Subject Descriptions - Subject Information

Calendar: 2019 Undergraduate
Faculty: Faculty of Law, Humanities and the Arts
Department: School of the Arts, English and Media

COSMOS mastered subject: Version 2000.01

Subject Information
Subject Code BCM 210
Subject Name Research Practices in Media and Communication
Credit Points 8
Pre-Requisites 36cp at 100 level
Co-Requisites None.
Restrictions None.
Equivalence BCM212
Assessment Assignment - 1. Review of a research article (1000 words) (20%) Assignment - 2.(a) Design and apply a survey instrument, and (b) Conduct an open-ended interview (2500 words equivalent) (40%) Report - 3. Group Research report (2500 words) (40%)
General Subject No.
EFTSL (Non Weighted) 0.167
Non Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Pre-1997 Pre-2005 Post-2005 Post-2008 Post-2009 Post-2010
$ 1096  $ 1096  $ 1096  $ 1096  $ 1096  $ 1096 
Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
1771-Bachelor of Laws (Honours) (Direct Entry)
1777-Bachelor of Laws (Direct Entry)
1827-Bachelor of International Studies - Bachelor of Laws
1845-Bachelor of Information Technology - Bachelor of Laws
1852-Bachelor of Business Information Systems - Bachelor of Laws
760-Bachelor of Communication and Media Studies - Bachelor of Laws
770-Bachelor of Laws (Graduate Entry)
771-Bachelor of Arts - Bachelor of Laws
771H-Course information not Found
772-Bachelor of Creative Arts - Bachelor of Laws
773-Bachelor of Commerce - Bachelor of Laws
774-Bachelor of Mathematics - Bachelor of Laws
775-Bachelor of Science - Bachelor of Laws
775H-Course information not Found
775M-Course information not Found
779-Bachelor of Engineering - Bachelor of Laws
858-Bachelor of Journalism - Bachelor of Laws
Work Experience No
Tutorial Enrolment Information None.

Subject Availability
Session CCCU Semester B  (31-12-2018 to 06-04-2019)
Campus UOW at CCCU HK
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Maria Mo Kit Fung
Coordinator(s) and
Cons. times
Maria Mo Kit Fung
Instance Comment  
Census Date 19-01-2019

Subject Description
Students interested in media and communication careers require a working knowledge of the interdisciplinary research methods that have proven useful in understanding communication and media industries, texts and practices. This subject introduces students to quantitative and qualitative research methods and to the theoretical and ethical principles that inform them. Students will be given opportunities to study how these methods are applied to topics in both interpersonal and media communication. The critical appreciation and practical understanding of research methods developed in BCM210 provides the foundation for the research that students will undertake in emerging issues in media and communication in BCM 310.

Subject Learning Outcomes
On successful completion of this subject, students will be able to:
1. Demonstrate awareness of strengths weaknesses and ethical implications of various research methods
2. Demonstrate capacity to read and understand professional research literature
3. Demonstrate beginning level capacity to design, conduct and report on a research project of the student’s choosing.

Extra Information
Generic Extra Information:
FACULTY & DISCIPLINE GRADUATE QUALITIES Informed on a range of research methods used in the media and communications discipline. (LO1, TS1,2 AM1) Problem solving – implementing a research method (LO2, TS2,3, AM2) Independent learners – using methods modelled in the lectures and readings to design, implement and report on a research project of the student’s choosing. (LO3, TS3, AM2,3)

Textbook Information

Text book information is available via the UniShop website:

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