Subject Descriptions - Subject Information


Calendar: 2015 Undergraduate
Faculty: Faculty of Business
Department: School of Management, Operations and Marketing


Subject Information
Subject Code MARK101
Subject Name Marketing Principles
Credit Points 6
Pre-Requisites Nil
Co-Requisites Nil
Restrictions None.
Equivalence Not to count with MARK213, MARK293 or MGMT213
Assessment Tutorial/Lab Tasks - Participation in tutorials : 10%; Mid-Session Test : 20%; Authentic Tasks - Research project : 15%; Essay Report : 25%; Final Exam : 30%
General Subject Yes.
EFTSL (Non Weighted) 0.125
Non Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Pre-1997 Pre-2005 Post-2005 Post-2008 Post-2009 Post-2010
$ 1283  $ 1283  $ 1283  $ 1283  $ 1283  $ 1283 
Weighted Student Contribution Amounts
Commonwealth Supported (HECS) Students Only
Course
1771-Bachelor of Laws (Honours) (Direct Entry)
1777-Bachelor of Laws (Direct Entry)
1827-Bachelor of International Studies - Bachelor of Laws
1845-Bachelor of Information Technology - Bachelor of Laws
1852-Bachelor of Business Information Systems - Bachelor of Laws
329-Bachelor of Economics and Finance-Bachelor of Laws
336-Bachelor of Science - Bachelor of Laws
340-Bachelor of Arts - Bachelor of Laws
351-Bachelor of Laws (Honours)
760-Bachelor of Communication and Media Studies - Bachelor of Laws
770-Bachelor of Laws (Graduate Entry)
771-Bachelor of Arts - Bachelor of Laws
771H-Bachelor of Arts - Bachelor of Laws
772-Bachelor of Creative Arts - Bachelor of Laws
773-Bachelor of Commerce - Bachelor of Laws
774-Bachelor of Mathematics - Bachelor of Laws
775-Bachelor of Science - Bachelor of Laws
775H-Bachelor of Science - Bachelor of Laws
775M-Course information not Found
779-Bachelor of Engineering - Bachelor of Laws
858-Bachelor of Journalism - Bachelor of Laws
Work Experience No
Tutorial Enrolment Information The Faculty of Business students enrol in tutorials via the SMP Online Tutorial System.

Subject Availability
Session PSB Trimester 1  (05-01-2015 to 12-04-2015)
Campus PSB Academy
Delivery Method On Campus
Instance Name Full time class
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Melissa Li Sa Liow
Coordinator(s) and
Cons. times
Melissa Li Sa Liow
Instance Comment  
Census Date 02-02-2015

Subject Availability
Session DXB UG Spring  (01-02-2015 to 28-05-2015)
Campus Dubai
Delivery Method On Campus
Instance Name Class 1
Quota 150
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Anca Bocanet
Coordinator(s) and
Cons. times
 
Instance Comment  
Census Date 03-04-2015

Subject Availability
Session Autumn  (02-03-2015 to 25-06-2015)
Campus Wollongong
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours lecture and 1 hour tutorial
Lecturer(s) and
Cons. times
Shahriar Akter
Coordinator(s) and
Cons. times
Shahriar Akter
Instance Comment  
Census Date 31-03-2015

Subject Availability
Session INTI Subang Jaya Session 1  (09-03-2015 to 12-07-2015)
Campus INTI Subang Jaya
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Yet Yean Lee
Coordinator(s) and
Cons. times
Shahriar Akter
Instance Comment  
Census Date 04-04-2015

Subject Availability
Session PSB Trimester 2  (27-04-2015 to 02-08-2015)
Campus PSB Academy
Delivery Method On Campus
Instance Name Full Time
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Melissa Li Sa Liow
Coordinator(s) and
Cons. times
Melissa Li Sa Liow
Instance Comment  
Census Date 29-05-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Batemans Bay
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours edustreamed lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Bega
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours edustreamed lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Shoalhaven
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours edustreamed lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Southern Highlands
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours edustreamed lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Southern Sydney
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours edustreamed lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session Spring  (27-07-2015 to 19-11-2015)
Campus Wollongong
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 2 hours lecture plus 1 hour tutorial
Lecturer(s) and
Cons. times
Ping Kattiyapornpong
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 31-08-2015

Subject Availability
Session INTI Penang Session 2  (03-08-2015 to 06-12-2015)
Campus INTI International College Penang
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Beh Yeow Hui
Coordinator(s) and
Cons. times
Beh Yeow Hui
Instance Comment  
Census Date 29-08-2015

Subject Availability
Session INTI Subang Jaya Session 2  (03-08-2015 to 06-12-2015)
Campus INTI Subang Jaya
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Yet Yean Lee
Coordinator(s) and
Cons. times
Yet Yean Lee
Instance Comment  
Census Date 29-08-2015

Subject Availability
Session DXB UG Autumn  (06-09-2015 to 24-12-2015)
Campus Dubai
Delivery Method On Campus
Instance Name Class 1
Quota 100
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Ivan D'Souza
Shambavi Rajagopal
Coordinator(s) and
Cons. times
 
Instance Comment  
Census Date 14-10-2015

Subject Availability
Session DXB UG Autumn  (06-09-2015 to 24-12-2015)
Campus Dubai
Delivery Method On Campus
Instance Name Class 2
Quota 100
Course Restrictions No restrictions
Contact Hours  
Lecturer(s) and
Cons. times
Ivan D'Souza
Shambavi Rajagopal
Coordinator(s) and
Cons. times
 
Instance Comment  
Census Date 14-10-2015

Subject Availability
Session Summer 2015/2016  (30-11-2015 to 12-02-2016)
Campus Wollongong
Delivery Method On Campus
Instance Name Class 1
Course Restrictions No restrictions
Contact Hours 4 hours lecture and 2 hours tutorial
Lecturer(s) and
Cons. times
 
Coordinator(s) and
Cons. times
Ping Kattiyapornpong
Instance Comment  
Census Date 16-12-2015

Subject Description
Marketing is a set of activities and processes for creating, communicating and delivering offerings and facilitating satisfying exchange relationships in a way that delivers value for consumers and society. Organisations need to know how to define and segment a market and how to position themselves strongly by identifying marketing opportunities and problems, and developing products, services, experiences and ideas for chosen target markets more effectively than their competitors. Marketing is essential for all organisations including manufacturers, wholesalers, retailers, professional services firms including lawyers, accountants and architects, and non-profit institutions including charities and museums. The subject examines the fundamental concepts underpinning the marketing process and theories relevant to the study and practice of marketing. It serves as a foundation for further studies in business by developing an overview of where marketing fits within organisations and what framework marketing provides for enhancing and enabling the conduct of a business.


Extra Information
Subject Objectives:
On successful completion of this subject students will be able to: 1. Demonstrate an understanding of the key concepts and principles of marketing. 2. Describe the process of creating a marketing plan. 3. Recognise and demonstrate the role of social responsibility and ethics in improving marketing performance. 4. Explain how different elements of marketing mix can be used to address a range of marketing issues facing organisations. 5. Demonstrate in a written report critical analysis and problem solving competencies when approaching marketing issues. 6. Demonstrate an understanding of the use of specified Information Communication Technologies.

Textbook Information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/
Text book information is available via the UniShop website:



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