Subject Descriptions - Subject Information

Calendar: 2018 Undergraduate
Faculty: Faculty of Law, Humanities and the Arts
Department: School of the Arts, English and Media

Subject Information
Subject Code BCM 241
Subject Name Media Ethnographies
Credit Points 6
Pre-Requisites 36 credit points at 100 level
Co-Requisites None.
Restrictions None.
Equivalence BCM 211 BCM 240
Assessment Project Research and Pitch 40% Project Report 40% Project Communication 20%
General Subject No.

Subject Description
What does it mean to watch movies on a train, wear a fitness tracker, or take selfies at work? In this subject we use ethnographic research practice as a means of understanding what media users do, and how media use is experienced in material, social and practical ways. We do this against a background of historical assumptions about audiences, technologies and markets. This subject extends student capacity to manage small projects that have a public presence.

Subject Learning Outcomes
On successful completion of this subject, students will be able to:
1. Demonstrate understanding of research practices used in media and communication industries
2. Design and conduct an ethnographic media use research project
3. Extend capacity for public communication of research practice